The challenge
Security copy dates faster than a studio booking. A filmed presenter is the wrong artefact when the threat described in the piece will move, and when the same script may need to go out in another language.
What we did
A two-minute Synthesia pitch with an AI presenter: what the firm claims to protect, then the perimeter in three beats (firewalls, monitoring, access control), then a strengths pass and an infographic of the offer — custom work, threat intelligence, cloud. When the threat described in the piece moves, the wording is updated and re-rendered instead of re-filmed, and the same script can go out in another language without a second studio day.
Project highlights
- About 2 minutes
- Company intro, perimeter, strengths, then the offer as an infographic — a sales-page length, not a course.
- Strengths, then the offer as graphics
- The team, the approach and the reputation sit as a spoken analysis; network, threat intelligence and cloud sit as an infographic. Either block can be swapped without re-filming a presenter.